Snowfox Digital

What I do

Focused local SEO services that drive search-led growth

I work with a small number of businesses at a time, concentrating on the areas where SEO and web decisions actually move revenue. Everything is practical, measurable, and designed to compound over time.

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The 3 Pillars

Services

Local SEO & Search Visibility:
Helping businesses win in their local market through Google Business Profile optimisation, location pages, technical SEO, and entity clarity. Built for real-worldSEO Strategy & Execution:
Clear audits, prioritised roadmaps, and hands-on implementation. From technical fixes and site structure to content that aligns with how modern search engines interpret intent.Websites Built for Conversion & Growth:
Fast, clean, SEO-first websites. Whether it’s a one-page lead site or a scalable build, the focus is on clarity, performance, and turning traffic into enquiries.

How it works

Why work with me instead of an agency

Key differencesDirect access – strategy, implementation, and decisions handled by the same personNo hand-offs– no juniors, no account layers, no translation lossFaster momentum – fewer meetings, clearer priorities, quicker winsCommercial focus – work is measured by outcomes, not activity

How it works

A simple way to get started

1. Short strategy call
A focused conversation to understand your business, your market, and whether I’m the right fit. No pitch deck, no pressure.2. Clear recommendations
You get an honest view of what matters, what doesn’t, and where the biggest leverage sits. If there’s a fit, I’ll outline a simple plan and costs.3. Hands-on delivery
I do the work myself. SEO, site improvements, or both. Progress is visible, priorities are clear, and nothing is done “just because”.4. Review and next steps
We review what’s working and decide what to double down on. No long-term lock-ins, just sensible next moves.

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Half / Full Day

£200/£350

Local Google Business Profile Optimisation

From £200

A website like this

From £250

SEO Audits

From £150

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Read all about it

Articles by Tom McLoughlin

- AI Killed the Blue Link: What That Means for SEO Now
The classic blue link is fading. This article breaks down how AI-driven SERPs are changing discovery, clicks, and what SEO is really optimising for now.
Read the article- Entity SEO & AEO Aren’t Just Buzzwords — Here’s How They Actually Work
A practical explanation of Entity SEO and Answer Engine Optimisation, why Google cares about entities, and how to structure content for machine understanding, not just rankings.
Read the article- Have You Googled Yourself Lately? What Search Results Say About Your Brand
Your search results are your public narrative. This piece explores reputation, authority, and how Google quietly signals trust and credibility.
Read the article- The New Local SEO: Why Google Business Profiles Are Your 2026 Advantage
Local SEO is no longer about websites first. This article explains why Google Business Profiles now sit at the centre of local visibility and lead generation.
Read the article- Scaling SEO With AI: How I Built Custom GPT Tools to Automate What Matters
A behind-the-scenes look at using custom GPT tools to scale SEO workflows, automate analysis, and free time for higher-leverage strategy.
Read the article- Nobody Wants SEO — They Want the Phone to Ring
A reframing of SEO away from rankings and traffic, towards outcomes: calls, leads, and commercial intent.
Read the article- Porting Your Google Business Profile to Bing: A Fast Win Most SEOs Miss
A simple, overlooked tactic for local SEO: extending your presence beyond Google and capturing additional demand with minimal effort.
Read the article